When I first embarked to build the MRT-3 in the 90’s, I envisioned a capitol-wide solution for traffic, travel, and air pollution. And for a long time, the MRT-3 was all these and more. It became a symbol of progress for the country. It became a landmark.
Despite the media and our detractors today, none of these things have changed. The MRT-3 has stood the test of time despite politics coming into the fold.
This is how every Filipino entrepreneur should think when it comes to developing their product. Don’t just build something memorable — build something timeless. It’s a principle I’ve applied diligently throughout my career, in any and every industry I’ve involved myself in.
Case in point? Camp John Hay has become synonymous with Baguio. Camp John Hay is Baguio. Baguio is Camp John Hay. The same goes for Southwoods and Fairways & Bluewater. Did you think ‘Laguna and Boracay’? Yeah, me too.
